A senior leadership vision forum · proposal

Marriott Luxury, 2030.

A two-day forum to set the vision and the goals for the next decade of luxury, designed and facilitated by hoteliers who have led these brands.

www.deep-hospitality.com

Deep Hospitality · prepared for Tina Edmundson, President of Luxury
Introduced by Sandeep Walia · August 2026 · Private and confidential

Our point of view

The new luxury is friction removed, and time handed back.

To the guest, it is service that anticipates, with nothing in the way. To the team, it is the busywork lifted so their hours go to the guest. Every part of this forum works toward that.

The opportunity · already inside Marriott

Marriott already contains the future of luxury.

Intimacy at scale

295m+ Bonvoy members give Marriott unmatched reach. Luxury value comes from turning recognition into discretion, context and genuine relationship.

A lifetime relationship

Residences, yachts and owner recognition extend Marriott’s relationship from individual stays into how clients travel, live and belong.

The Bulgari precedent

Bulgari shows how scarcity, cultural codes, dining and design can translate into hospitality without losing brand authority.

New value pools

Lefay, branded living, wellbeing and AI-led discovery show that Luxury 2030 will be shaped far beyond the hotel room.

Luxury 2030 is not a blank-sheet exercise. It is how Marriott turns scale into intimacy, and portfolio breadth into distinction.

The proposal

Two days to align on 2030, and leave with goals.

One room, one direction. Your global luxury MDs align on a shared picture of where the brands are going by 2030.
Vision into goals. We translate the big picture into concrete, ownable goals each leader can carry back to their market.
Hands-on and design-led. A design-thinking workshop with an AI immersion built in, so leaders learn new skills while they shape 2030.
Facilitated as peers. Run by people who have led these brands, so the room opens up and the honesty is real.

Designed for Tina’s meeting in Italy, and shaped with your team so the agenda is yours.

Why us

Facilitated by people who have led your brands.

Inside the house. A former Head of Innovation for Marriott EMEA, with 25 years across Marriott, Starwood, Jumeirah and the Taj group. We have sat where your MDs sit.
Proven on luxury floors. Delivery and transformation work across St Regis, W, Bulgari, Conrad, Anantara, Aman Resorts and One&Only.
Senior rooms are our habit. We facilitate leadership sessions for owners and executive teams, recently with IHG, a national tourism ministry, and Aman.
Trusted to be candid. Leaders speak plainly with people who have carried the same P&L and the same guest promise.

The design · a hands-on workshop

We design 2030 with them, hands-on.

AI immersion

First, everyone gets fluent. The whole room goes hands-on with AI, building a shared language and genuinely new skills before we design anything.

Empathise

Start with the guest. Design thinking from the outside in: the 2030 high-net-worth traveller and the frontline reality.

Define

Sharpen the promise. The brand promises worth carrying into the decade, made distinct.

Design with AI

Ideate and prototype. Leaders design future experiences live, using AI as the design partner.

Commit

Own the outcome. Each leader leaves with a prototyped direction and goals they set themselves.

A design-led workshop, extremely hands-on. Leaders leave with new AI skills and a 2030 vision they built themselves.

The principle · AI stays behind the curtain

The guest never meets the machine.

In luxury the machine stays out of sight. AI absorbs the admin and surfaces the guest’s story, so people, never bots, deliver hyper-personalisation at scale. The same payroll moves from the back office to the front, where the relationship is made.

The guest

Preferences, history and cues surfaced for the team, so every touch feels anticipated and entirely human.

The team

Digital PA to the GM, rostering, onboarding. Strip the admin so people spend their hours with the guest.

The top line

Forecasting, dynamic pricing, menu engineering. Turn insight into revenue the room can feel.

The back of house

Night-audit auditor, accounts, IT and reporting. Automate the admin the guest never sees, and free the people.

The through-line: keep the machine behind the curtain, and use it to free the team and arm them with the guest’s story. People deliver the hyper-personalisation.

The proof · houses we have worked across

We have stood in these rooms.

A sample of the luxury houses from our delivery and transformation work, several of them your own. Naia Island, the ultra-luxury island we support through Shamal Holding and the future home of Cheval Blanc, sits among them.

The reach · where we have delivered

Sessions across four regions.

Leadership and transformation sessions delivered across four regions, west to east. In Europe: Lisbon, Copenhagen and Tbilisi. In Africa: Luanda. Across the Middle East: Dubai, Abu Dhabi and Riyadh. Into Asia: Delhi, Jaipur, Goa, Bangalore and Bangkok. Facilitating senior leaders from many markets is familiar ground for us.

The outcome

What your leaders leave with.

A shared 2030 vision

One picture of where the brands are heading, held in common across every market.

Goals they own

Concrete, measurable goals each MD carries back and can act on.

A common language

The words and frames to keep the conversation alive long after Italy.

A real tech uplift

Leaders more fluent in the technology that will shape the guest experience.

Two days that leave the room aligned, and more capable of building what comes next.

Your facilitators

Operators who have led the luxury floor.

Caroline Hardman

Co-founder, Deep Hospitality

Former Operational Excellence lead at Jumeirah and Minor Hotels, driving luxury brand expansion across Asia, the Middle East and Europe. Leads forum design and facilitation.

Nitin Thariyan

Co-founder, Deep Hospitality

Former Head of Innovation, Marriott EMEA. Lean Six Sigma Master Black Belt, 25 years across Marriott, Starwood, Jumeirah and the Taj group. Leads foresight and the future-of-luxury sessions.

Supported by a delivery crew covering facilitation, foresight and the live technology lab.

Let us shape it

“The surest way to predict luxury’s next decade is to design it, in the room, together.”

caroline.hardman@deep-hospitality.com · +66 92 246 0291
nitin.thariyan@deep-hospitality.com · +971 56 537 2122