A senior leadership vision forum · proposal

Marriott Luxury, 2030.

A two-day forum to set the vision and the goals for the next decade of luxury, designed and facilitated by hoteliers who have led these brands.

www.deep-hospitality.com

Deep Hospitality · prepared for Tina Edmundson, President of Luxury
Introduced by Sandeep Walia · August 2026 · Private and confidential

The moment · why 2030, why now

Luxury is being redrawn faster than any playbook.

The next guest

The high-net-worth traveller now wants depth and access, and experiences that feel like their own.

The technology shift

AI and agentic service move from novelty to expectation, personalisation at a scale hand-service alone cannot reach.

Brand distinctiveness

With a portfolio this broad, each brand promise has to be sharper and more felt.

New shapes of luxury

Residences, yachts, wellness and all-inclusive stretch what the brands must stand for and deliver.

Your leaders already sense all four. A 2030 forum turns that instinct into a shared, deliberate direction.

The proposal

Two days to align on 2030, and leave with goals.

One room, one direction. Your global luxury MDs align on a shared picture of where the brands are going by 2030.
Vision into goals. We translate the big picture into concrete, ownable goals each leader can carry back to their market.
Hands-on and design-led. A design-thinking workshop with an AI immersion built in, so leaders learn new skills while they shape 2030.
Facilitated as peers. Run by people who have led these brands, so the room opens up and the honesty is real.

Designed for Tina’s meeting in Italy, and shaped with your team so the agenda is yours.

Why us

Facilitated by people who have led your brands.

Inside the house. A former Head of Innovation for Marriott EMEA, with 25 years across Marriott, Starwood, Jumeirah and the Taj group. We have sat where your MDs sit.
Proven on luxury floors. Delivery and transformation work across St Regis, W, Bulgari, Conrad, Anantara, Aman Resorts and One&Only.
Senior rooms are our habit. We facilitate leadership sessions for owners and executive teams, recently with IHG, a national tourism ministry, and Aman.
Trusted to be candid. Leaders speak plainly with people who have carried the same P&L and the same guest promise.

The design · a hands-on workshop

We design 2030 with them, hands-on.

AI immersion

First, everyone gets fluent. The whole room goes hands-on with AI, building a shared language and genuinely new skills before we design anything.

Empathise

Start with the guest. Design thinking from the outside in: the 2030 high-net-worth traveller and the frontline reality.

Define

Sharpen the promise. The brand promises worth carrying into the decade, made distinct.

Design with AI

Ideate and prototype. Leaders design future experiences live, using AI as the design partner.

Commit

Own the outcome. Each leader leaves with a prototyped direction and goals they set themselves.

A design-led workshop, extremely hands-on. Leaders leave with new AI skills and a 2030 vision they built themselves.

The canvas · AI across the house

Where AI already earns its place.

The guest · experience

Agentic concierge, deep personalisation and guest-journey mapping, retention signals, multilingual service, complaint triage.

The people · teams

Digital PA to the GM, labour-gap analysis, staffing and rostering, onboarding and upskilling.

The market · top line

Demand forecasting, dynamic pricing, menu engineering, competitor and market intelligence.

The house · cost and bottom line

Night-audit flash auditor, energy and compliance, predictive maintenance, quality and defect control.

Real use cases from our workshops and property work, grouped four ways: guest, people, top line, bottom line. In the forum, leaders pick what matters and design their own.

The proof · houses we have worked across

We have stood in these rooms.

A sample of the luxury houses from our delivery and transformation work, several of them your own. Naia Island, the ultra-luxury island we support through Shamal Holding and the future home of Cheval Blanc, sits among them. Deep Hospitality is also trusted on the group-wide training curriculum for Aman Resorts and advisory into Hilton’s luxury division. In confidence.

The reach · leaders, worldwide

We work where your MDs work.

Leadership and transformation sessions delivered across four regions, from the Gulf in Dubai, Abu Dhabi and Riyadh, across India in Delhi, Jaipur, Goa and Bangalore, and on to Tbilisi, Luanda, Lisbon, Copenhagen and Bangkok. A global room is home ground for us.

The outcome

What your leaders leave with.

A shared 2030 vision

One picture of where the brands are heading, held in common across every market.

Goals they own

Concrete, measurable goals each MD carries back and can act on.

A common language

The words and frames to keep the conversation alive long after Italy.

A real tech uplift

Leaders more fluent in the technology that will shape the guest experience.

Two days that leave the room aligned, and more capable of building what comes next.

Your facilitators

Operators who have led the luxury floor.

Caroline Hardman

Co-founder, Deep Hospitality

Former Operational Excellence lead at Jumeirah and Minor Hotels, driving luxury brand expansion across Asia, the Middle East and Europe. Leads forum design and facilitation.

Nitin Thariyan

Co-founder, Deep Hospitality

Former Head of Innovation, Marriott EMEA. Lean Six Sigma Master Black Belt, 25 years across Marriott, Starwood, Jumeirah and the Taj group. Leads foresight and the future-of-luxury sessions.

Supported by a delivery crew covering facilitation, foresight and the live technology lab.

Let us shape it

“The surest way to predict luxury’s next decade is to design it, in the room, together.”

caroline.hardman@deep-hospitality.com · +66 92 246 0291
nitin.thariyan@deep-hospitality.com · +971 56 537 2122

www.deep-hospitality.com

Deep Hospitality